m&ms, mars, whiskas, katten, snickers, twix, pedigree, and Pedigree are some of the popular brands which are commonly known by each and everyone. These brands have made a reputation and are loved by many people all over the world. In this article today, we are going to talk about these brands in detail and understand them in a better way.


m&ms, mars, whiskas, katten, snickers, twix, pedigree, and Pedigree all of them have a Delicious and Nutritious Journey which they covered through their parent company Mars Incorporated. 

All of these packed brands have left an impact on our day to day lives. These brands have made their names in the market by regular Innovation and also had a successful marketing campaign. Well it is very clear that all of these brands will always remain a household name from generation to generation. 

History of Mars Incorporated

Whether it is about global confectionery, pet food, and food conglomerate, Mars Incorporated always has a rich heritage in these fields for over a century. It has always retained its name for the iconic brands such as m&ms, mars, whiskas, katten, snickers, twix, pedigree, and Pedigree. Well let’s dive deeper to know why these brands are loved and became a general household name. 

Now, the business has been divided into two major segments. 


    Let’s move forward and see the brands that are marked or counted under the confectionery segment. 

    M & M’s: The Candy Brand

    M & M’s, is a short name of “Mars & Murrie’s” which was launched in 1941 during World War II as a suitable chocolate snack for the Soldiers. The candy was designed to withstand high temperature without melting, which makes them good for military rations. The candy M&M’s had gained popularity after the war, the way it melted in the mouth, and the colorful candy coated shells had become Iconic and left an impact on the people’s taste buds. 

    Mars: The Bar Chocolate Brand

    The Mars bar is a classic chocolate introduced in 1932, and loved by chocolate enthusiastic  people worldwide. It was created by Forrest Mars Sr., has an aim to deliver a combination of Nougat, Caramel and Milk Chocolate. In Fact, after having such simple chocolate composition this bar chocolate has always provided a delightful taste and also have made a place in people’s hearts.

    Snickers: The Classic Bar Brand

    “You’re not You, When You’re Hungry”

    The Snickers bar, which provides energy and indulgence, contains Peanuts, Nougat,Caramel and Milk Chocolate was introduced in 1930. It has become synonymous with a fulfilling snack and the advertising campaign remains refresh in consumer’s minds.

    Twix: The Crunchy Caramel Choco Bar

     “Left Twix” versus “Right Twix” 

    The ongoing theme of the marketing campaign of Twix has added a final touch to the overall experience of Twix. The choco bar was launched in the 1960’s and contains a combination of Biscuit, Caramel, and Milk Chocolate. The friendly rivalry between two sides of chocolate has promoted a sense of excitement among the consumers.

    Pet Food 

    Alongside human beings, Mars Incorporated also sells pet food items. These foods are claimed to be healthy and tasty depending on the animal. So, let’s see the brands that are counted under Mars Incorporated Pet food section. 

    Whiskas: The Nutrition Brand

      The Whiskas is a leading cat food brand which covers the dietary needs and preferences of a Feline. It was Introduced in the 1950’s as a range of wet and dry cat food which contains essential nutrients to promote overall health and well being. The Whiskas brand regularly evolves to let people know about the latest scientific knowledge regarding cat nutrition and well being of a cat


    The Katten is merely a cat food product. It is one of the top selling packaged pet food brands whose main customer catch is the Cat’s. The tasty cat food contains all of the essential nutrients that a cat demands. Well, the food contains all of the natural ingredients that can be quite healthy for your pet cat. Mars Incorporated has established themselves in the pet food market quite well. Still there is not much of a competition when it comes to pet food.     

    Pedigree: The Dog Food

    The Pedigree was introduced in the 1950’s, providing pet food specifically to dogs with complete and balanced nutrition that supports health, vitality and longevity. The dog food brand focuses on the importance of wholesome ingredients that are offered at different life stages and breeds which ensures that the animal receives the nutrients they need.


    Mars Incorporated offers the iconic brands such as m&ms, mars, whiskas, katten, snickers, twix, pedigree, and Pedigree, which has grabbed all the attention of the consumers worldwide and became household names. 

    Whether the consumer has to satisfy its hunger with a Snicker, Saviour the vibrant mixture of M&M’s, Need a break with Kit Kat or even provide nourishment to your pet friend Cat and a Dog with Whiskas and Pedigree, Mars Incorporated has a solution to all and has a unique product to offer Everyone.


    All the Information about the Products: m&ms, mars, whiskas, katten, snickers, twix, pedigree, mentioned above are well researched and for Informational Purpose only. There can be compliance about the products mentioned above, so visit the official website to know about the products in detail.